Where to begin?

Creating a successful product is not a technical or organizational issue – it is always a business and sober calculation.

Need to start with the questions:

  • Why and who needs it?
  • Who and how much can pay for it?
  • What is my interest and how much money do I want to earn?

If even in optimistic forecasts your new “product” is not needed (no positioning), will not be able to pay off (too little demand), or you cannot get what you want (you can’t be 33% happy) – the result will be much worse. Your clear answers and preliminary calculations slightly contradict each other? Scrap the project and do not start anything at all!

It’s impossible to make a small cake in your kitchen and feed the whole city with it. One single factory can’t make Christmas decorations for the whole world, but even if it could, then delivering fragile products will break all deadlines and consume all the profits. So resolutely reject “hopeless ideas” and look for a demand for something else.

I repeat once again: Abandon everything that “doesn’t take off.” Right now!

Time is the most valuable resource, do not waste it. Read some books, go on a walk, look around. You will immediately find many other, more promising options.

It is better to calculate everything and quit than to spend years on a “dead end”.

Author: Anton Karpenko

The author of this all :)

Leave a Reply