Book

This can hardly be called a book, rather a brochure or a training manual. Just nine pages.

The working title has changed several times, from different variations of “How to make a successful IT product” to some scathing appeals like “Sell first”. So far, I have settled on: “How to Make Products? 9 Questions to Yourself.”

The English and Russian versions are fully available online. Anyway nobody likes to pay for digital materials… If you really want you can give me a coffee or some beer 🙂 Thank you!





You can start with the table of contents or reading from the chapter one. Below every article you’ll find links to the following and previous chapters.

Any comments are welcome, especially with examples and explanations that can be added to the book because “there is little text for a book”, “more examples are needed”, “nobody understands small texts”, and so on.

If you’re wondering why this “set of notes” appeared online, here is a brief history of this “book”.

How it all began?

During one of my frequent visits to the city of Prague, I had a lot of free time. I regularly could not sleep before 2 am, so I decided to spend time more wisely: by recording thoughts.

I’ve made bunch of notes was born somehow connected to the creation of products. “Building of a product” is not about inventing or production of goods – this is pre-marketing research and all important stages bringing the product to the consumer.

Then I collected the notes in the Google Docs and showed to some of my friends. The reviews were rather “positive”, but everyone noted that “there is little text for the book”, “more examples would be necessary”, “what you understand does not mean that others will understand”, etc.

Since I am a fan of short and clear phrases, I decided to publish “notes” on the website with the possibility of discussion (blog). Maybe someone will give advice what to add and bring some examples in comments. Thank you.

What came out of it – see by yourself 🙂